Amazon is offering Apple AirPods 4 at an all-time low price of $69 during its Black Friday sale. This represents a significant discount – nearly 50% off the usual retail price – and makes this one of the most competitive deals of the shopping event.

Unprecedented Pricing for Popular Earbuds

The AirPods 4 are currently available for $69, marking a $60 reduction from the standard list price. This is the lowest price ever recorded for these earbuds, and analysts predict limited availability due to high demand. Similar deals, such as the Apple AirPods with ANC under $100, have already sold out, underscoring the urgency for potential buyers.

Why This Matters: The Rise of Aggressive Black Friday Discounts

The steep discount highlights a trend in Black Friday sales: retailers are aggressively slashing prices to attract consumers amid increased competition. Apple products, traditionally holding their value, are now subject to deeper discounts than in previous years. This shift reflects both a competitive market and consumer expectations for substantial savings during the holiday season.

Other Notable Black Friday Deals: A Wider Perspective

Beyond the AirPods, Amazon’s Black Friday sale includes significant discounts on other tech and home products:

  • Apple AirPods Pro 3: $219.99 (originally $249.00)
  • Apple iPad 11″: $274.00 (originally $349.00)
  • Sony WH-1000XM5 Headphones: $248.00 (originally $399.99)
  • Blink Outdoor Security Cameras (5-Pack): $159.99 (originally $399.99)

These deals showcase the breadth of discounts available, but the AirPods 4 offer stands out for its unprecedented depth.

Limited Stock: Act Fast

Consumers interested in purchasing the AirPods 4 at $69 are advised to do so quickly. Inventory is expected to deplete rapidly, given the popularity of the product and the aggressive pricing. The deal is likely to sell out, similar to previous high-demand Black Friday offers.

This price point underscores the competitiveness of the Black Friday season, with retailers pushing discounts further than ever before to secure market share.