For half a century, Apple has reshaped technology, evolving from a humble garage operation to a global powerhouse. Founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, the Apple Computer Company (later Apple Inc.) began with the Apple-1 – a computer sold without even basic peripherals like a monitor or keyboard. Today, Apple dominates multiple markets, offering everything from smartphones and laptops to wearables and even experimental devices like the Vision Pro.
Many within the tech industry, and at CNET, are deeply embedded in the Apple ecosystem. From the latest iPhone 17 Pro Max to the ubiquitous AirPods Pro 2, Apple’s influence is undeniable. But the company’s journey hasn’t been without missteps and debates over value, especially as it pushes into new territories.
The Highs and Lows of Innovation
Apple’s legacy is a mix of groundbreaking successes and outright flops. The Apple Newton, an early attempt at a personal digital assistant, failed to gain traction, while iTunes Ping, a social music platform, quickly faded into obscurity. Even recent products like the $3,500 Vision Pro headset are criticized as overpriced for mainstream consumers.
Despite these setbacks, Apple has consistently pushed boundaries. The company’s iconic “Think Different” campaign, narrated by Richard Dreyfuss, encapsulates its core ethos: challenging the status quo. This approach has led to innovations that genuinely improved lives, often in unexpected ways.
Lifesaving Tech: Beyond Entertainment
Apple’s devices aren’t just about entertainment; they’ve become vital tools for safety and health. CNET writers and editors shared how Apple features have saved them in emergencies. One editor used the cellular connectivity on their Apple Watch to call for a ride after their phone died, while another relied on the AirPods hearing test to confirm normal hearing after experiencing loss.
The Find My app stands out as a particularly crucial tool. From locating lost phones in Central Park to tracking down AirTags accidentally left behind, the network’s reach and reliability are unmatched. For many, it’s not just about gadgets; it’s about peace of mind.
The Underrated Hero: The iPod
While the iPhone and Apple Watch dominate headlines, many CNET staff argue that the iPod remains the most underrated Apple device. Discontinued in 2022, the iPod Classic’s simplicity and direct connection to music libraries were revolutionary. Without it, the iPhone may never have existed. The iPod Nano, with its fun colors and focused functionality, is also missed by those who preferred a distraction-free music experience.
The Overrated: Apple Watch and Vision Pro
Not all Apple products receive universal praise. Some staff criticize the Apple Watch as “information overkill,” arguing that constant data streams attached to the body can be unhealthy. The Vision Pro, despite its technological advancements, is dismissed by others as an expensive solution in search of a problem, lacking a compelling use case for the average consumer. The iPhone Pro, similarly, is seen as unnecessary by some, who find the base model sufficient for their needs.
What the Future Holds: Nostalgia and New Frontiers
As Apple approaches its 50th anniversary, speculation runs rampant about potential new products. While rumors suggest a foldable iPhone is on the horizon, many CNET staffers yearn for nostalgic releases like a revamped iPod or a retro iMac design. Others propose bolder moves: an Apple-branded TV set, a smart ring competitor to the Oura ring, or even an electric vehicle.
The Legacy of Steve Jobs: Unanswered Questions
The discussion inevitably turns to Steve Jobs, Apple’s former CEO and visionary leader. Many wonder what he would think of the company today, particularly regarding AI and services. Would he approve of design choices like the Magic Mouse’s awkwardly placed charging port? Would he have embraced generative AI or remained skeptical?
Jobs’ own words offer little clarity. In his biography, he claimed to have “cracked the TV,” leaving many to speculate about his vision for Apple’s entry into the home entertainment market. The lingering questions highlight the profound impact Jobs had on the company and the tech industry as a whole.
Ultimately, Apple’s story is one of relentless innovation, calculated risk-taking, and a willingness to disrupt. Even for those who grew up in a world with iPhones, the brand’s influence remains undeniable, shaping how we interact with technology and each other.
