Best Buy is currently running a significant promotional offer for consumers looking to upgrade their home entertainment setups. By purchasing a premium LG OLED television, customers can receive a secondary, smaller TV at no additional cost, layered on top of an existing major discount.
The Deal Breakdown
As of April 16, 2026, the promotion centers on the LG 77-inch Class B5 Series OLED TV. The offer includes two major financial benefits:
- 50% Discount: The B5 Series is currently priced at $1,499.99, down from its original retail price of $2,999.99.
- Buy One, Get One (BOGO): With the purchase of the B5 Series, customers receive the LG 43-inch Class UA77 Series TV for free.
When factoring in the price reduction of the main unit and the retail value of the free 43-inch TV (approximately $249.99), the total value of the savings reaches $1,749.99.
High-End Performance for the Living Room
The centerpiece of this deal, the LG 77-inch B5 Series, is designed for high-performance media consumption. It is equipped with several features that appeal to cinephiles and tech enthusiasts:
- Visual & Audio Quality: Features a native 120Hz refresh rate, Dolby Vision, and Dolby Atmos. It also includes a “Filmmaker Mode” to ensure content is viewed as intended by directors.
- AI Optimization: The unit is powered by the α8 AI Processor, which adjusts picture and sound settings in real-time based on the content being streamed.
- Gaming Capabilities: For gamers, the TV supports NVIDIA G-Sync, AMD FreeSync Premium, and Variable Refresh Rate (VRR), alongside four HDMI 2.1 ports to handle next-gen consoles.
A Versatile Addition for Smaller Spaces
The free gift, the LG 43-inch UA77 Series, serves as an excellent secondary screen for a kitchen, bedroom, or office. While it lacks the high-end OLED specs of the larger unit, it remains a highly capable 4K television featuring:
- Smart Functionality: Runs on webOS 25, providing access to over 300 free LG channels and personalized streaming recommendations.
- Gaming Support: Includes LG’s “Game Optimizer” to ensure smooth performance on a smaller scale.
Why This Matters
Retailers like Best Buy often use “bundle” promotions—offering a secondary product for free—to move inventory and increase the average transaction value. For the consumer, this is an opportunity to “kit out” an entire home with a consistent ecosystem of smart TVs at a fraction of the standard cost. This is particularly useful for households looking to synchronize their smart home features across multiple rooms.
Summary: This limited-time Best Buy promotion offers a massive $1,749.99 in total value, allowing shoppers to secure a premium 77-inch LG OLED at half price while receiving a 43-inch 4K TV for free.
